Artificial Intelligence is a tool that has been integrated into mobile apps to give us a much better user experience. AI has gained tremendous popularity and fondness from the public and it is now being integrated into our daily lives through economics, education, fitness, health, etc. into our mobile apps. The presence of AI can be identified in so many areas like simple chatbots, graphic design, data analytics, UX/UI, and many more!
When comparing smartphones and mobile apps now with those that we used 10 years ago, the difference, the improvement, the development, the experience is just unbelievable how it has changed! It has become simpler and more pleasant to use mobile devices and mobile apps in our everyday lives and it is thanks to AI technologies that serve so many niche purposes! You may be asking yourself, what is exactly AI, how is it related to app development, how does it offer a better user experience? Well, you are in the right place because our team at Ptolemay has prepared this article for you that answers these and many other questions! Enjoy!
https://ptolemay.com/2021/06/28/ai-and-mobile-apps/
What is AI? (Artificial Intelligence)
Artificial Intelligence (AI) is intelligence, or as some might refer to it as computer science technology, that makes machines capable of acting in a human manner that involves consciousness, emotionality, and human-like reasoning. To put it in a simpler form, AI is intelligence that machines have, that is integrated into them by humans and allows them to adopt human reasoning and act/respond like natural intelligence beings such as humans or animals.
AI also learns from past interactions and experiences that allow them to develop. This lets AI give us better mobile app or machine experiences that are more pleasant to us as the AI has learned from previous experiences and data analysis.
How to Use AI in Mobile Apps?
You might be thinking that in order to create artificial intelligence and integrate it into machines and mobile apps it would need tens of years and the best minds in the world. Well, maybe in the past this was true for people, but today, advancements in technologies have reduced complexities and smaller issues with AI.
In mobile apps, the main role of AI is to offer users a better experience inside the app. You might think how does AI do that? When users enter personal information in mobile apps, such as age, emails, contacts, gender, location, interests, photos, etc. the AI analyzes all this data about us and offers us more personalized content! An example of AI’s role in mobile apps is to display to us more custom ads. Artificial Intelligence gathers our personal data and uses our past app experiences to analyze and understand our pattern and interests in order to offer us more personalized ads which consequently results in more user engagement and increases profitability.
But not only is AI used to make a profit by displaying custom ads. Artificial Intelligence offers us personalized content to increase user engagement and meet user expectations of the app. AI uses our past app experiences to make our user experience as personalized and as simple as possible!
AI also helps users automate some tasks in their mobile apps to save time and be more productive. As Artificial Intelligence integrated into mobile apps understand how many procedures work, they reduce the duration of some tasks and make our daily life easier, be it to offer us the shortest route to our workplace or automate some emails that need to be sent out.
How Mobile Platforms Use AI to Satisfy Users
Mobile apps and mobile platforms address many issues or tasks with AI solutions to improve user experience/satisfaction and to just make our lives easier. Mobile developers have been integrating AI in apps for quite a while already and offer many functions to users that increase satisfaction and productivity levels.
Some examples of apps that use AI solutions to make our lives easier are: SleepScore accesses users’ mic and speaker to track their breath, movement, and sleep during the night. After the AI tracks and analyzes your sleeping pattern it is assigned to give you advice and even a custom sleeping coach; the Starbucks app’s AI gives its users custom recommendations from its menu whenever they are in the neighborhood of a Starbucks location; there is also an app that tracks your schedule and according to the details you enter it automatically schedules meetings and invites people in your available time.
How AI Impacts Mobile App Development
In today’s world, Artificial Intelligence and Machine Learning are a big part of our daily lives in so many industries. AI has been advancing at a very fast pace and it has reached a very high point since its invention. Today AI is able to beat humans in chess, poker, even table tennis when they are integrated into special robots. In addition to all these, AI has been finding its roots in mobile app development and it has helped developers improve the development process and the result in a magnificent way!
Artificial Intelligence today can solve difficult problems, analyze enormous data, learn from experiences, etc., and knowing all this, there was nothing in the way to integrate them in mobile apps, tools that we use all day every day. The reasons behind the fast and effective adoption of AI and its integration in mobile apps are to acquire high-quality, adaptable learning systems and the need to analyze and manage huge amounts of data in a more effective and cheaper way.
Here are some abilities of AI that mobile developers have taken advantage of:
- Adaptable Learning:
Artificial Intelligence is capable of making efforts to learn and improve errors that have gained app developer’s attention. AI uses a variety of methods to overcome a problem that leads to the most adequate result, while the other methods are stored for future problem-solving references. With the constant examination and analysis of methods AI adapts, learns, and perfects over time.
- Personalization:
Mobile apps used to customize app experiences and ads for mostly all users together and they didn’t deliver personalization on an individual level. However, mobile apps developed on Flutter have changed the game and can now personalize a user experience to each person. The integrated Artificial Intelligence tracks user behavior and offers custom change according to each user.
- Human-like Reasoning:
Artificial Intelligence can learn from the human reasoning of the user and understands why and how people use or don’t use mobile apps. By analyzing user behavior, AI learns the reasons behind every user activity.
- AI Connects Humans and Mobile Devices Better:
AI analyzes and learns all user behavior and activities. When handling such huge amounts of data AI understands users better, gives them more control, and connects with them better. To illustrate, mobile apps can track your location but don’t give any recommendations. A mobile app with integrated AI on the other hand, when tracking your location can suggest useful apps or for example when on a road trip it can notify you where the nearest gas/charging station is located and if you can make it there. Another example is Apple’s Siri, Amazon’s Alexa, and Google Assistant, which are all AI and have improved tremendously over time!
- Solving Problems:
Taking into consideration how powerful, intelligent, adaptive Artificial Intelligence has become, AI is now capable of solving users’ problems very effectively. Most Mobile Apps serve as problem-solvers in a way, be it to offer better chatting experiences, better calendars, better fitness exercises, better business meeting schedules, etc. Apps are there to offer something better for the user, something simpler, more productive — a tool that humans can use to make our lives easier. AI can contribute to these and it is now the most competent technology to give effective and productive solutions to all of our problems.
Other Big Advantages of AI in Mobile Apps:
- Productivity:
People tend to download and use mobile apps to be more productive in some aspects of their daily lives. Many mobile apps today help people automate different tasks to save them valuable time and resources. One of the most common automated tasks assigned to AI is responding to or sending out emails.
- Face/Image Recognition:
AI is now able to identify people, objects, animals, and even food. It can sort images, filter them, and even create a collage or video for you from your photos and videos. Mobile apps and mobile devices can now with no difficulty recognize/verify your face, emotions, people surrounding you, etc.
- Voice/speech recognition:
Recognizing human speech/voice is another great aspect that AI offers us. Artificial Intelligence can automatically and accurately detect and recognize a user’s voice. Some examples of this are Apple’s Siri, Google Assistant, Amazon’s Alexa, Cortana, etc.
Mobile App Development Transformation Through AI
Artificial Intelligence is one of the biggest and most significant advancements in human history. By this point, people understand that AI is the biggest aspect in the tech world that is transforming how humans interact with anything in the world and especially mobile apps. With such a big variety of choices and options, today’s world has become in need of personalized content and experiences. Every mobile app developer today understands how crucial Artificial Intelligence integration in mobile apps has become for user experience and satisfaction.
AI has impacted mobile app development and user experience remarkably. AI is spreading and being taken advantage of in every industry possible, but app development might be the biggest beneficiary. AI is on its way to even further transform our relationship with mobile apps and we will see you later on when it does so… or are you ready too? We will be waiting!
Written by Luka Botchorishvili
